SEM Services
Search marketing and landing-page support covering campaign structure, message alignment, conversion paths, and tracking.
Your ads are only as good as the page they send people to
Paid search can drive real results when the landing page matches what the ad promised, the tracking is set up correctly, and the conversion path is clear. Without those pieces in place, you’re paying for traffic that bounces.
This service tightens the connection between your search campaigns and your website so more of your ad spend turns into actual inquiries.
Is this right for you?
This is a good fit if you’re running paid search campaigns but your landing pages aren’t converting, your tracking is unclear, or the message in your ads doesn’t match what visitors find when they arrive.
What you get
The focus is on the website and conversion path around your campaign, the part most agencies overlook.
- Campaign landing-page review
- Tracking and conversion path checks
- Keyword and message alignment
- Search-ad structure recommendations
- Post-launch improvement notes
How the work gets done
I connect ad intent, page message, and measurement so your campaign has a clear feedback loop, and you can see what’s working and what to improve next.
Send the project brief with the campaign, landing page, and tracking context. I will review the details and reply by email with the next step.
What's Included
- Campaign landing-page review
- Tracking and conversion path checks
- Keyword and message alignment
- Search-ad structure recommendations
- Post-launch improvement notes
Frequently Asked Questions
What is included in search marketing support?
SEM work covers campaign landing-page review, tracking and conversion path checks, keyword and message alignment, search-ad structure recommendations, and post-launch improvement notes. The focus is making sure the page a click lands on matches the ad that earned it.
Why do my ads get clicks but no enquiries?
Most of the time the landing page is the problem rather than the campaign. Paid traffic arrives with a specific intent, and a slow page or a generic headline breaks that match immediately. I review mobile load speed, how closely the headline matches your ad copy, and how many steps stand between arrival and the enquiry form.
How do you track conversions accurately?
Conversions fire only after the server confirms a genuine form submission, rather than on a button click. Click-based tracking counts bot traffic, validation failures, and abandoned submissions as leads, which inflates your numbers and trains ad platforms on bad data. Server-verified tracking keeps reported conversions tied to real enquiries.
Do you manage ad spend directly?
My work centres on the structure around your campaigns, covering landing pages, message alignment, conversion paths, and tracking accuracy. Send a written project brief describing your current campaigns and what you want to improve. I will outline in writing which parts I can take on and which sit better with your ad manager.
Ready to send the brief?
Share the project details in writing and I will reply by email with the next steps.
Send Project Brief