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Web Design

Custom website design for small businesses that need clear page structure, responsive layouts, and a practical path from visitor interest to enquiry.

Dark navy background with cyan browser frame mockups and grid overlay illustrating web design layout concepts

Your website is your best salesperson

Most visitors decide within seconds whether they’re in the right place. A clear, well-designed website tells them immediately who you help, what you do, and why it matters to them, so the right people stay and the right people get in touch.

This service turns your business goals, offer, and content direction into a website design that’s ready to build, easy to edit, and built to convert.

Is this right for you?

This is a good fit if you need a stronger first impression, clearer service pages, a better mobile experience, or a more intentional path from visitor interest to inquiry. If your current site isn’t reflecting the quality of your work, this is where to start.

What you get

I make every design decision with your real visitors in mind, looking at how the site works as well as how it looks.

  • Page structure and layout planning
  • Responsive desktop and mobile design
  • Conversion-focused service and landing pages
  • Brand-aligned visual direction
  • Design handoff for build or CMS implementation

How the work gets done

Design starts with your content and the path you want visitors to take, rather than the other way around. That means the layout supports your message instead of hiding weak structure behind a polished surface.

Send the project brief with your goals, current site, and content needs. I will review it and reply by email with the next step.

What's Included

  • Page structure and layout planning
  • Responsive desktop and mobile design
  • Conversion-focused service and landing pages
  • Brand-aligned visual direction
  • Design handoff for build or CMS implementation

Frequently Asked Questions

What is included in a web design project?

Every web design engagement covers page structure planning, responsive desktop and mobile layouts, conversion-focused service and landing pages, brand-aligned visual direction, and a clean handoff for build or CMS implementation. I plan the structure around the content you actually need to publish, so the design still holds up when your pages change later.

Do you design only, or design and build the website?

I do both. Design can stop at handoff if you have your own developer, or continue straight into a custom WordPress, WooCommerce, or server-rendered build. Keeping design and development with one person removes the usual translation gap where a layout gets approved and then rebuilt into something slower and harder to edit.

How much does a website design cost?

Cost depends on page count, content complexity, and whether the build is included, so I scope every project in writing rather than publishing fixed price tiers. Send a written project brief describing your business, your current site, and the pages you need. You get back a written proposal covering scope, deliverables, and investment.

Can you redesign my site without losing search rankings?

Yes. A redesign keeps your existing URL structure wherever possible, and any path that has to change gets a single-hop 301 redirect so existing links and search equity carry across. I review your current page inventory and internal links before design starts, which prevents the traffic drops that follow an unplanned rebuild.

How does a web design project start?

Everything starts with a written brief rather than a call. You describe your business, your current website, and what the new pages need to do. I review the scope, ask any clarifying questions in writing, and send a proposal once the work is clear enough to price accurately.

Ready to send the brief?

Share the project details in writing and I will reply by email with the next steps.

Send Project Brief