The Outdoor Decor Company
A WordPress and WooCommerce build for a Western Australian outdoor decor specialist, replacing a template-constrained site with a custom catalogue and trade enquiry structure. The delivered site presents pots, water features, and landscape accents to retail buyers and commercial trade clients.
The Challenge
The Outdoor Decor Company's original website relied on a heavy off-the-shelf theme that slowed down as product inventory grew. High-ticket items such as architectural planters and bespoke water features sat in an awkward consumer checkout flow rather than supporting the showroom consultations, custom freight quotes, and trade pricing that drive sales.
The Solution
The build delivered a bespoke WordPress and WooCommerce platform focused on showroom and trade enquiry generation, replacing template bloat with a tailored, lightweight architecture. The site presents hundreds of architectural decor pieces optimized for mobile browsing, with curated collection storytelling and a custom planter volume calculator that helps designers and homeowners plan installations before requesting a quote.
The Results
The delivered platform presents extensive product ranges without fragile plugin dependencies and provides a clear consultation path for both retail buyers and commercial trade clients.
Elevating a Premier Outdoor Showroom
The Outdoor Decor Company is a premier Western Australian destination for coastal-grade planters, architectural urns, water features, and outdoor living accents. As the business expanded its curated collections, its existing off-the-shelf website struggled to keep pace. Sluggish mobile page speeds, visual clutter, and rigid layout constraints failed to reflect the understated luxury and craftsmanship of the physical showroom. IKU Digital was brought in to rebuild the digital foundation from the ground up, creating a digital flagship that matches the quality of the products.
Designed for How High-Ticket Clients Buy
Architectural planters and custom water features are significant investments that require tailored advice, freight calculations, and trade consultations. Forcing high-value residential and commercial trade clients through a standard online retail checkout produced friction. We reshaped the digital journey into an intuitive, lead-generation catalogue. Clear, high-impact collection browsing guides visitors naturally toward showroom visits and trade quote requests, capturing qualified buyer intent while gathering essential project specifications upfront.
Empowering Decisions with an Interactive Planter Volume Estimator
Choosing the correct planter often requires estimating soil volume, potting mix weight, and drainage requirements. To eliminate guesswork for landscape architects, contractors, and homeowners, we designed and engineered a custom interactive planter volume calculator directly within the site. Clients can enter dimensions across rectangular troughs, cylinders, and tapered pots to calculate exact soil capacities in litres and cubic metres. This practical tool keeps high-intent prospects actively engaged, establishes immediate technical authority, and ensures quotes are accurate before orders are confirmed.
Speed, Stability, and Enduring Search Visibility
By stripping away template bloat, removing unnecessary plugins, and implementing responsive image delivery, the new site achieves immediate, fluid navigation across desktop and mobile devices. Structured product collections and clean search engine optimization ensure high visibility across regional outdoor decor queries. The resulting platform delivers The Outdoor Decor Company a fast, reliable, and scalable commercial asset engineered for long-term growth.
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