The Outdoor Decor Company
An ongoing WordPress and WooCommerce project for an outdoor decor retailer, moving the site from a plugin-heavy Avada foundation to a leaner custom theme and continuing through redesign, content, performance, and SEO upkeep.
The Challenge
The site started from an Avada-based setup with more frontend and maintenance overhead than the business needed. The work also had to preserve an active catalogue and search visibility while improving the site structure.
The Solution
The existing WordPress site was first optimized and then redesigned with a lean custom theme. The 2026 work expanded this into broader site-wide production and SEO structure with updated collection content, keyword ownership planning, and performance-focused upkeep.
The Results
The project now has a more focused, maintainable WordPress foundation with ongoing SEO, content, and performance work supporting the business catalogue.
The site started from an Avada-based setup with more frontend and maintenance overhead than the business needed. The work also had to preserve an active catalogue and search visibility while improving the site structure.
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